YouTube:
The Future of your Brand
2011, NEW YORK - MILAN | VIDEO SCULPTURES FOR CITROEN, HEINEKEN, KELLOGG’S & L’OREAL PARIS
The marketing directors of several YouTube clients in Italy were asked to write one word that described how they see the future of their brand.
Several New York based artists were then asked to create original pieces inspired by the brands and the concepts used to described them. The artwork was shown in an exhibition in Milan and featured online.
The brands I worked with and their keywords were Citroen/ movement; Heineken/entertaining; Kellogg’s/ sunny; L’Oreal/ Parisienne.
More info at: http://www.youtube.com/thefutureofyourbrand